We tell the stories your guests will want to live.

Creative Direction & Content Production.

Trusted by the world’s top brands.

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  • Starting at $10,000

    A comprehensive, multi-day production designed to build your evergreen content library across seasons, campaigns, and platforms. This is storytelling at scale.

    What's included:

    • 1-2 day creative production with full art direction

    • 2-4 talent options (diverse casting for authentic storytelling)

    • Scene planning across rooms, dining, amenities, wellness, and lifestyle moments

    • 50-60 final retouched images delivered and organized by theme

    • 5 short-form vertical videos (reels/stories)

    • 1 hero video (60-90 seconds, cinematic cut for web/paid media)

    • Comprehensive usage guide and content calendar suggestions

    • Unlimited commercial use in perpetuity

    Perfect for: Newly opened or renovated properties, hotels repositioning their brand, or resorts building seasonal content libraries to fuel 12+ months of marketing.

    Optional add-ons:

    • Drone/aerial photography and video: +$2,500

    • Food & beverage styling and photography: +$3,000

    • Additional production day: +$10,000

  • Starting at $7,500

    Refined, editorial-style photography that tells the story of your space through natural light, intentional casting, and elevated styling. Ideal for properties ready to update their visual identity.

    What's included:

    • Pre-production creative direction + mood boarding

    • Full-day on-location shoot (up to 8 hours)

    • Professional model sourcing + styling coordination

    • Strategic shot planning across key property touchpoints (rooms, dining, wellness, exteriors)

    • 40-50 expertly retouched lifestyle and architectural images

    • Organized delivery by theme/usage (hero shots, social cuts, web assets)

    • Unlimited commercial use in perpetuity

    Perfect for: Properties refreshing their OTA presence, updating website galleries, or building a cohesive brand aesthetic across digital and print channels.

    Optional add-ons:

    • Vertical video b-roll (social/ad use): +$2,000

    • Twilight/golden hour exteriors: +$1,500

    • Drone/aerial photography and video: +$2,500

    • Additional shoot day: +$5,000

  • Starting at $5,000

    A curated collection of vertical video content designed to elevate your social presence and drive engagement across Instagram, TikTok, and beyond.

    What's included:

    • Strategic storyboarding + creative direction aligned with your brand

    • 5 premium short-form videos (15-60 seconds, optimized for reels/stories)

    • Professional editing with music selection, pacing, and light text overlays

    • 5 social-ready captions crafted for conversion

    • Raw b-roll footage for internal use

    • Unlimited commercial use in perpetuity

    Perfect for: Hotels launching seasonal campaigns, promoting new amenities, or maintaining an active content calendar without the overhead of a full production day.

    Optional add-ons:

    • Additional videos: $1000 each

    • Lifestyle photography package (20 images): +$2,500

    • Drone/aerial photography and video: +$2,500

    • Extended cut for website hero video (60-90 sec): +$1,200

  • Starting at $2000

    For properties with in-house cameras or local content teams—but no clear creative vision. We provide the strategy, shot lists, and editorial polish to transform raw footage into brand-worthy assets.

    What's included:

    • Detailed shot list, mood board, and creative brief

    • Pre-shoot strategy call (30-45 minutes) with your team

    • Professional editing of your hotel's UGC or staff-captured footage

    • 10-15 polished content assets (mix of photo + video)

    • Music licensing, color grading, and brand consistency

    • Social-optimized formats (vertical, square, horizontal)

    Perfect for: Hotels with limited budgets, properties in remote locations, or brands with existing footage that needs professional refinement.

    Optional add-ons:

    • Instagram Reels package with captions: +$800

    • Monthly content calendar + strategy: +$500/month

    • Additional asset editing: $150 per asset

  • Starting at $20,000

    Every property has a story worth telling—and some require a fully bespoke approach. From multi-property campaigns to seasonal content series, influencer activations to brand repositioning, we design custom creative solutions tailored to your vision, scope, and goals.

    Typical custom projects include:

    • Multi-location hotel/resort portfolio shoots

    • Seasonal or holiday campaign production (quarterly content libraries)

    • Influencer and UGC creator collaborations and strategy

    • Property launch or grand opening coverage

    • Destination storytelling (hotel + local experiences)

    • Long-form documentary-style brand films

    What to expect:

    • Comprehensive creative proposal and production timeline

    • Full crew coordination (photographers, videographers, stylists, talent)

    • Unlimited commercial use in perpetuity included

    • Dedicated project management from concept through delivery

    Most clients invest between $20,000-$50,000 depending on scope, deliverables, crew size, travel, and content volume.

Our Offerings

Every project is designed to be a creative partnership—led by vision, grounded in strategy, and crafted with the same care as your guest experience.

John William Barger is a media personality and brand consultant known for producing high-impact photo and video content and crafting social media strategies that drive growth in the luxury travel space. With a background in both broadcasting and publishing —and two decades of hands-on experience in high-end fashion and lifestyle branding— he combines refined visual storytelling with performance-driven strategy.

To expand on his passions and expertise, John William founded barger3, a production agency specializing in high-quality content that not only looks world-class—but performs. From concept to final cut, he creates cinematic, on-location stories tailored to attract affluent travelers and scale digital audiences for luxury hotels, destinations, and other lifestyle brands.

Whether launching a new property, elevating brand perception, or growing an organic following that converts, John William and his team deliver measurable impact. His expertise spans creative direction, social-first editing, and analytics-informed storytelling—ensuring every post does more than just get likes: it builds brand equity and drives results.

Let’s get started.

1. Share your location, timeline, and vision.

2. We’ll align on goals, deliverables, and budget.

3. You’ll receive a detailed scope of work and budget.

4. We create and deliver your content library.

hello@barger3.agency